Looking back it was a risk. But it paid off, and launched an industry. In
1979, Gary Badoud convinced TRW Credit to use satellite technology
to address their customers worldwide in a seminar addressing new
bankruptcy laws and the credit industry. It seemed like a great idea,
but a nationwide live satellite seminar had never been done before.
Gary talked HBO into using their facilities during the day to supply the
feed (since, at that time, HBO broadcast only at night.) TRW provided
the content, and on June 4, 1980, satellite videoconferencing was a
reality.
Since then, STV has continued to lead the industry in crafting and
executing innovative videoconferencing events with precision and
professionalism. Over the years, were proud to say we have been
involved with some memorable projects, including the introduction of
Apples Macintosh Classic Computer, Upjohns Rogaine and Coca-
Colas New Coke. (We also helped to bring back Classic Coke a few
months later.)